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Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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September 16, 2003

Jim Carrey and Kate Winslet to Erase Bad Memories

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Posted by Zack Lynch

Look out this fall for "Eternal Sunshine of the Spotless Mind," a new movie directed by Michel Gondry and written with Charlie Kaufman -- Confessions of a Dangerous Mind (2002), Adaptation. (2002), Being John Malkovich (1999).



Plot Summary: Joel (Jim Carrey) is stunned to discover that his girlfriend Clementine (Kate Winslet) has had her memories of their tumultuous relationship erased. Out of desperation, he contracts the inventor of the process, Dr. Howard Mierzwaik (Tom Wilkinson), to have Clementine removed from his own memory. But as Joel's memories progressively disappear, he begins to rediscover their earlier passion. From deep within the recesses of his brain, Joel attempts to escape the procedure. As Dr. Mierzwiak and his crew (Kristen Dunst, Mark Ruffalo, Elijah Wood) chase him through the maze of his memories, it's clear that Joel just can't get her out of his head.


It will be interesting to see the public reaction around the "right to erase memories," as this romantic comedy wins the hearts and minds of the movie going public. Sometimes art does imitate life.


Other:  Arnold Kling on Milton Friedman's two most important societal issues.  I couldn't agree more with "da men". 

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