About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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Brain Waves

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October 30, 2003

The Coming of the Post-Industrial Neurosociety

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Posted by Zack Lynch

Few social thinkers have richly described the future as well as Daniel Bell who in 1973 wrote The Coming of the Post-Industrial Society: A Venture into Social Forecasting. As today’s Henry Ford professor of Sociology at Harvard University, Bell’s work is not only inspiring, but also shows that thoughtful qualitative analysis can prove very illuminating when trying to peer into the unknown future.

Unlike Bell, who “resisted the urge” to define this new era, hence the name “Post-Industrial” rather than “Information Age” or “Knowledge Era,” I found it very necessary to coin the term "neurosociety" which could act as reference point to help orient discussions about our common future.

Some aspects of a neurosociety include:

1. Pervasive use of neuroceuticals
2. Neurocompetitive advantage as best practice
3. New sectors like: neuroceuticals, neuroeducation and biotainment

Comments (1) | Category: Neurosociety


1. alfred on October 31, 2003 8:12 AM writes...

When I do a google on neuroceuticals I get very few responses and a question if I mean nutriceuticals. I have a friend that made his fortune selling out his business in that field. I think there will be some fortunes made in the field of neuroceuticals as well. Please keep beating the drum as there is so much progress to be made.

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