About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
Follow me on Twitter at @neurorev
Receive by email

TNRCoverWeb120.jpg Buy on Amazon
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Brain Waves

« NBIC 2004 Conference - My Talk will Cover Neuroethics | Main | Anthroscopes Improve Team Productivity »

January 22, 2004

Acknowledge "Mind Wide Open"

Email This Entry

Posted by Zack Lynch

Steven Johnson's latest book, Mind Wide Open: Your Brain and the Neuroscience of Everyday Life, has hit the book stores in force. As I mentioned several months ago when I had the opportunity to proof it for him, BUY MIND WIDE OPEN!

To get a sense of what you will get, check out Steven's Brain Waves guest blogs What Were You Thinking? and Attention Please, May We Please Have Your Attention!. Better yet check out his website where he introduces Mind Wide Open.

Speaking of great books, Marginal Revolution has a nice post on the best non-fiction books of the 20th Century. Two books not on any of these lists but should have been are:

1. The Coming of the Post-Industrial Society: A Venture into Social Forecasting (1973) by Daniel Bell. Decades later his prescient analysis of our "post-industrial" society has been used by prominent individuals like Margaret Thatcher, President Clinton and the Unabomber to explain our current world.

2. Guns, Germs and Steel: The Fate of Human Societies (1997) by Jared Diamond. Reaching back to the dawn of human civilization, Diamond uses his deep knowledge of historical biogeography to provide a fresh perspective on some very old questions.

Congrats Steven! And for all of you who buy MWO check out the acknowledgements for some familiar names.

Comments (16) + TrackBacks (0) | Category: Mental Health Issues


1. Denny on January 22, 2004 7:22 PM writes...

Yes, Guns, Germs and Steel was a fabulous book; I finished it last month. Major insights about the big, big picture.

Permalink to Comment

2. kevin jones on January 25, 2004 3:10 PM writes...

bought it last night. love his way of opening his subject and guiding you in without scaring you about the geekiness of it all.. he did the same thing with emergence

Permalink to Comment

3. Rob on January 26, 2004 10:43 AM writes...

I read "Guns, Germs, and Steel" last year. I agree it is pretty good. I can't believe "Godel, Escher, Bach: An Eternal Golden Braid" didn't make the list. I love that book.

Permalink to Comment

4. industrial suppliers on June 8, 2004 11:37 PM writes...

search for industrial manufacturers at industrial resource

Permalink to Comment

5. Krankenversicherung Uebersicht on June 12, 2004 11:50 AM writes...

Thanks for your blog!

Permalink to Comment

6. Druckerpatronen billig on June 14, 2004 2:01 AM writes...

Thanks for your oppinion, but would you mind explaining it as I don't understand it?

Permalink to Comment

7. testing equipment on June 16, 2004 2:29 PM writes...

good information testing equipment b2b information

Permalink to Comment

8. Kontaktlinsen on June 23, 2004 9:08 PM writes...

Sorry, but I didn't get the message.

Permalink to Comment

9. DPMG on June 30, 2004 3:49 PM writes...

Morgages are fun!

Permalink to Comment

10. Satellite TV on July 28, 2004 5:24 AM writes...

Great post, loved it - Satellite TV

Permalink to Comment

11. Dental Plan on July 28, 2004 2:01 PM writes...

I am totally undecided on this issue and it is nagging away like a root canal needing a cheap dental plan.

Permalink to Comment

12. fantasy football on August 20, 2004 6:35 PM writes...

hi. Just checking out this site.. Absolutely love it!

Permalink to Comment

13. super pocket bikes on August 23, 2004 5:06 PM writes...

What is a Pocket Bike? Pocket bikes are one of the biggest, fastest growing trends in the motorized vehicle industry today. Pocket bikes, which are also known as minimotos, are really not "mini-bikes" in the traditional sense. Rather, they are miniature GP Racing motorcycles. Super Pocket bikes accurately copy the detail, proportion, and craftsmanship of any world-class GP bike.

Permalink to Comment

14. Rental Cars on August 29, 2004 4:27 PM writes...

When I was traveling, I found it easiest to make reservations for rental cars online, and this site was very very helpful. I hope it helps you as well.

Permalink to Comment

15. slots on September 12, 2004 3:00 AM writes...


Permalink to Comment

16. Barbara Chorionic on September 22, 2004 9:14 PM writes...

Gee, I dunno! I have thought about this issue and its hard to get clarity. I, therefore, have to say I am totally undecided and it is nagging away like worrying about an early pregnancy test.

Permalink to Comment


Email this entry to:

Your email address:

Message (optional):

Chinese Cover of The Neuro Revolution
The Neuro Revolution Lands In China
How Neuroscience Will Change the World - My Interview on
Neuroscience Hearing on Capitol Hill Wednesday Sept 29, 2pm
The Neuro Revolution Published in Japan as "Neuro Wars"
Neurotech 2010: Translational Researchers Highlight Innovation
The Neuro Revolution in China Progressing
Speakers for Neurotech 2010 - Boston, May 19-20