The premier issue of CMO Magazine (Chief Marketing Officer) launched yesterday with an article titled Future Shock that describes five emerging technologies could jolt the marketing profession in the future.

Neuromarketing is highlighted and contains a nice (and accurate) quote from me, "Zack Lynch, managing director of NeuroInsights, a San Francisco-based research and advisory firm that specializes in neuromarketing, believes that as many as one of every 10 marketing dollars eventually will be spent on neuroscience-based research." (click here to read the article).

Having spent 6 years at two enterprise software start-ups as the VP of Marketing (Maxager & Steelwedge) and 4 years deciphering the perils and promises of neurotechnology, I was glad to see that my past and present work projects have begun to merge.

CMO is the third executive title published by CXO Media, known for its award-winning CIO and CSO magazines. CXO Media has a 17 year history of developing resources for C-level executives while creating opportunities for marketers to reach them. CMO will have a controlled monthly circulation of 25,000 qualified readers. I highly recommend checking out this first issue, it is full of concise, well written articles.