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About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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March 16, 2006

Make Up Your Own NeuroWord

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Posted by Zack Lynch

Check out the blog Neurofuture. It is running a contest for Brain Awareness Week on who can come up with the most interesting 'neuroword':

What's a neuroword? One of the contest entries defines it: "neurologism: a word created by prefixing "neuro" to almost any normal word" Leave a comment with your word, definition, and contact info:

20202.jpgLike the neuroword neurosong? Those are both neologisms I coined. With the proliferation of relatively new terms like neuroethics, neuroaesthetics, neuromarketing, neuroeconomics, neurophilosophy, and many more, it's easy to get swept up in the neurohype and be a little creative. For me it started with a sci fi series I wrote and titled Neuropunk. When I discovered the name was already in use (it's also a bad title because it's too similar to cyberpunk and that grand neuroword, William Gibson's Neuromancer) I came up with a bunch more and haven't stopped since.

My words: Neurosociety, neuroceutical, neurocompetitive advantage, neurowar and neurotechnology.

Comments (12) + TrackBacks (0) | Category: Neurosociety


COMMENTS

1. Sean on March 16, 2006 2:37 PM writes...

Im a little dissapointed in this blog-post. Im really questioning how this is news worthy. Coining a term normally suggests creatvitiy, not simply adding a prefix of neuro to already existing words. As someone in the field of behavioural neurobiology, this increasing over-saturation in 'neuroisms' is useless in that the terms they denote define something that already pre-exists under another category. I see the term 'neuroeconomics' used here a lot. Well in fact most 'neuroeconomic' research stems from cognitive neuroscience. Academia does not owe itself to pop-science, and therefore we should really appreciate what we have and preserve the integrity of the field of neuroscience.

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2. Sandra on March 17, 2006 3:18 AM writes...

Thanks for blogging about it, and I've written about this neurocontroversy.

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3. Amy on March 19, 2006 8:14 PM writes...

hey i thought this was a good site but not good enough to use information from for my assigment on the brain :)
anyways its still wierd
Amy

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4. Amy on March 19, 2006 8:15 PM writes...

hey i thought this was a good site but not good enough to use information from for my assigment on the brain :)
anyways its still wierd
Amy

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5. Kensai on April 4, 2006 12:30 AM writes...

We have to stop this neuroneuro (neuroscientific yada-yada)! :p

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6. Suzanne on June 13, 2006 5:10 AM writes...

Neuro-Magic!

I believe in magic, but it just doesn't happen-you have to create it!

My brain is a kaleidoscope of creative images, intuitive knowledge drawn from the Universal Subconscious Mind..you have only to tap into it!

But how do I do that?...if you believe that words create, if you believe that thoughts create, you are half way there.

Your brain is like a muscle, you go to the gym to work your biceps, you go within to exercise your brain.

If we only use 7-8% of our brain capacity, even if it was 10%, what's the other 90% doing?

Magic?

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7. Mike Flacklestein on June 17, 2006 8:22 AM writes...

I live at 61727 Commonwealth in Seattle. Been up here before?

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8. qzkvzgt@hotmail.com on June 21, 2006 12:10 AM writes...

ringtones free

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9. Abraham Duvall on November 24, 2006 2:57 PM writes...

Borat creator Sacha Baron Cohen reportedly signs a $42.5m (22m) film deal starring his character Bruno...

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10. Aaron Harry on November 29, 2006 10:37 AM writes...

Borat creator Sacha Baron Cohen reportedly signs a $42.5m (22m) film deal starring his character Bruno...

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11. Aaron Harry on November 29, 2006 10:37 AM writes...

Borat creator Sacha Baron Cohen reportedly signs a $42.5m (22m) film deal starring his character Bruno...

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12. Sten18794 on January 20, 2007 2:29 AM writes...

My mind is like a bunch of nothing, but I guess it doesn't bother me. I haven't been up to anything recently. I've pretty much been doing nothing to speak of.

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