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Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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May 2, 2006

Mapping the Emotions of a City - Psychogeography Googlized

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Posted by Zack Lynch

rotter.jpgMindhack's dug up a very interesting use of using Google Earth to plot psychogeographic information about cities - or - emotion maps:

"By combining a hand-held global positioning system with a galvanic skin response sensor (that measures the sweatiness of your fingers), London-based artist Christian Nold has created a gadget that measures your arousal as you walk around. Superimposing the data onto your route, using something like Google Earth, allows you to see a kind of 'emotion map' for where you've been.

Nold has tested the device on over 300 people so far (his data is publicly available), and is looking for academic and commercial research partners to explore the project's potential."

(Picture of Rotterdam, England Emotion Map) I wonder how a bit of mind styling would shape an emotional mapping of NYC?

Comments (1) + TrackBacks (0) | Category: Culture & the Brain


COMMENTS

1. Kensai on May 6, 2006 3:13 PM writes...

It could be great if the device to make the above measurements was more easily available as a "buy online" object.

Constantine.

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