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August 30, 2006
The Naked Brain and the Naked Truth About the Neurosociety
For those of you who have been reading my blog for a while, you know that I have been writing (and rewriting) a book titled Our Emerging Neurosociety: How Brain Science Is Shaping Business, Politics and Culture. Over the past four years, I've published articles in academic journals, given numerous interviews and traveled the world speaking at conferences about the socio-political implications of neurotechnologies.
So, I was very, very suprised recently when I ran across a book to be published in September with an eerily similiar title (The Naked Brain: How the Emerging Neurosociety is Changing How We Live, Work, and Love) and later chapter content (according to information at the Library of Congress). While I hate to give blog space and increased attention to this author, I felt I had to say something here if only to mitigate confusion. The truth is, at first, I was outraged at being ripped off - whether by author, publisher, or editor I do not know. After some time for reflection, I am torn because I coined the term 'neurosociety' with the sole purpose of creating a sensible 'meme' that might capture the popular imagination and help galvanize a conversation around the profound social implications that neurotechnology represents for humanity. Having "neurosociety" in the book title represents a win for the concept but unfortunately the narrow breadth of issues covered in this book which appears to be told from an academic perspective doesn't do the 'neurosociety' justice. So it's a win for brand, but loss on the content.
To set the record straight on the web, I've taken the neurosociety domains that I had been reserving for my book and used them to explore some of the highlights of the neurosociety. For those of you waiting on my book, I can only say that it is still a work in process but that it will be worth it. Lastly, a warning to bloggers, watch out for your intellectual property.
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