About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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Brain Waves

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September 27, 2006

Brain Fitness Software Market Sprouts Wings

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Posted by Zack Lynch

Spurred by the discovery of neuroplasticity, the aging baby boomer population and demand for safe interventions for childhood ADHD, software companies, large and small, are venturing into the realm of therapy and cognitive fitness. Venture investors are drawn by the potential of the large markets, lack of FDA involvement, and scalability of the software model.


Covering this emerging market is a new blog SharpBrains: Your Window into the Brain Fitness Revolution. Recent posts include the basic jargon of the cognitive fitness movement, a look at science behind brain fitness, an interview with an expert in working memory, and a post on the neuroscience of leadership that has a host of informative links. If you are interested in staying up to speed on the market or just want to check out the latest in brain exercises, I recommend taking a look at SharpBrains.

Comments (3) + TrackBacks (0) | Category: VC for Neurotech


1. Kensai on September 30, 2006 10:18 AM writes...

Nice blog. Brain fitness revolution is an inspiring name. :)


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2. Alvaro on September 30, 2006 8:45 PM writes...

Zack, thanks for your kind introduction. I come often to your blog, and it was a fun surprise to see our logo there :-)

Constantine, yes, we want to make this engaging, positive, on top of science-based. For everyone, to sharpen our minds, and help prevent potential problems.

I should write a post titled From Mental Health to Brain Fitness.

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3. Alvaro on November 2, 2006 1:15 AM writes...

Hi Zack, following your advice, we just migrated our blog inside our site. New URL:

Thank you

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