About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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December 4, 2006

Holiday Brain Fitness Gifts

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Posted by Zack Lynch

SharpBrain is recommending and selling some brain-based games as holiday gifts. So if you know someone who is too stressed, wants to improve cognitive sharpness, desires a better basketball game or is bothered by light ADHD then you might think about getting them one of these programs:

The Freeze-Framer® Interactive Learning System for Stress Management:The Freeze-Framer is an easy-to-use software program, learning system, and patented Heart Rate Variability monitor. The Freeze-Framer helps you get into The Zone of optimal learning and performance by managing the negative effects of stress and anxiety. Now at a special price of $249 with free shipping in the USA.

MindFit Brain Workout: MindFit is a personal trainer for your brain. It takes you through a wide variety of customized, scientifically based exercises to challenge 14 different cognitive functions and skill areas. It assesses your mental skills, trains you, and promotes overall cognitive vitality. Twenty minutes a day, three times a week is all it takes to keep your brain in top shape. Now at a special price of $139 with free shipping in the USA.

intelligym.jpg:The Basketball IntelliGym™ Cognitive Trainer: The IntelliGym takes basketball training to a whole new level by giving your mind a sophisticated workout to improve core basketball abilities, such as coordination, attention control, peripheral vision, and perception – skills which most people mistakenly consider as instincts rather than trainable cognitive skills. And as the IntelliGym improves your basketball skills, it can also improve your academic skills.

RoboMemo: Cogmed Working Memory Training for ADD/ADHD: Research shows that everyone can improve his or her working memory – but training is especially effective for those with attention deficits. RoboMemo, the Cogmed Working Memory Training program, is specifically designed to help children with attention deficits to overcome the working memory gap.

Happy Holidays!

Comments (2) + TrackBacks (0) | Category: X-tra


1. Kensai on December 8, 2006 2:51 AM writes...

Add to the above titles "Dr. Kawashima's Brain Training" series...


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2. Alvaro on December 9, 2006 6:13 PM writes...

Hi Kensai,

The Brain Training series is no doubt very fun, and is helping popularize the concept of "brain exercise" so we love it, but we couldn't call it a Brain Fitness Program given its lack of meaningful scientific evidence. I hope you won't believe your mind will become 20 years younger just by playing some hours.

You may enjoy this interview on trends in Japan

Btw, thanks much, Zack!

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