"Forget sports doping. The next frontier is brain doping," reports Karen Kaplan at the LA Times. "As Major League Baseball struggles to rid itself of performance-enhancing drugs, people in a range of other fields are reaching for a variety of prescription pills to enhance what counts most in modern life.

Despite the potential side effects, academics, classical musicians, corporate executives, students and even professional poker players have embraced the drugs to clarify their minds, improve their concentration or control their emotions. "There isn't any question about it -- they made me a much better player," said Paul Phillips, 35, who credited the attention deficit drug Adderall and the narcolepsy pill Provigil with helping him earn more than $2.3 million as a poker player."

The story goes on to discuss the neuroethical consequences of brain doping and ponders the inevitable epidemic of use which would occur should a cognitive enhancer be developed. There is far too much for humanity to gain here. It is only a matter of time before one of the 50 companies worldwide or one of the many more research labs currently focused on creating cogniceuticals for treatments more memory maladies strikes gold and the world shifts towards neuroenablement. (Hat Tip to Nils for the pointer)