About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
Follow me on Twitter at @neurorev
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Brain Waves

Monthly Archives

February 23, 2008

Brain Fitness Market Panel Video

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Posted by Zack Lynch

Dakim.pngFor those of you unable to make the Brain Fitness Panel last week, a video of the entire 1.5 hour panel is available now on the web. If you are at all interested in the space, I recommend picking up a cup of tea and watching the whole thing. The panel answered many crucial questions regarding the growth, development and future of this emerging neurotech market. On a related note, one of the panel companies, Dakim, just announced the closing of a $10.6M Series C. Another good sign that this market is gaining traction.

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February 18, 2008

Neuroethics, the journal

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Posted by Zack Lynch

Neuroethics.pngNeuroethics, the journal that Adam Kolber edits, will be launched next month at the Pacific APA in Pasadena. The journal will provide free access to the full text of all articles published in 2008 and 2009, and most of the first issue is already available online. Adam also writes the Neuroethics and Law blog.

Update: Just got a note from Adam letting me know that the editor-in-chief of the Neuroethics Journal is Neil Levy. Neil is a guest blogger on the Neuroethics and Law blog. Adam is an associate editor of the Journal.

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February 8, 2008

Entrepreneurship Defined

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Posted by Zack Lynch

"The pursuit of opportunity without regard to resources currently controlled." HBS

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February 7, 2008

Craving the High of Stock Trading

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Posted by Zack Lynch

NeurofinanceBook.pngThe NYTimes has a great neurofinance article today Craving the High That Risky Trading Can Bring that remarks on Jérôme Kerviel, the rogue trader at Société Générale, that recently lost $7 Billion. Jenny Anderson does a good job of interviewing the right people for the article including Stanford's Brian Knutson and MIT's Andrew Lo. Two characters I interview in my forthcoming book on the neurosociety.

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February 6, 2008

What's New in Brain Fitness Market: Building Better Brain Power

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Posted by Zack Lynch

smart.pngHere is the buzz … Scientific, technological and demographic trends have converged to create an exciting new market in Brain fitness, where software and online applications can assess and train cognitive abilities. That equates to a sharper mind and better memory retention contributing to healthier aging.

Join me in a lively and informative discussion as Alvaro Fernandez; CEO of summarizes the science, key market segments, players and trends, based on the first Brain Fitness Software Market Report. He'll then join a panel I'm moderating which will include: Susannah Kirsch, Physic Ventures, Alex Doman, Advanced Brain Technologies, Kunal Sarkar, Lumos Labs, Dan Michel, Dakim. Topics up for discussion will include:

• What results are scientists discovering from the use of Brain Fitness tools?
• Who will use brain tools and why?
• What is the market potential for new companies entering the brain fitness market?
• What kind of Brain fitness applications are being developed.

Join me next Tuesday night to explore the latest advancements across the brain fitness software market, sponsored by The MIT Club of Northern California and SmartSilvers presents:
Date: Tuesday Evening, February 12, 2008
Location: Wilson Sonsini – 950 Page Mill Road, Palo Alto
Time: 6:00PM Registration, Hors d’oeuvres and Networking
7:00PM Presentation and Panel Discussion
Registration here.$20.00 in advance on the website $25.00 Walk-ins.

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February 1, 2008

European Neurosociety Developments

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Posted by Zack Lynch

small_brain.gif A six page conference summary from the European Neuroscience and Society Network conference I spoke in London last November has been published here. Here is a snippet (needless to say it was quite the thought provoking conference):

"The session that drew some of the most provocative dialogue of the meeting was the third, entitled, 'Neuroeconomies: markets, choice and the distribution of neurotechnologies.”..Lynch’s talk was followed by a lecture on the “the birth of neuroeconomy” by Dr Philippe Pignarre, who has often taken a critical approach to the commercial development of new technologies, and his talk thus offered a measured counterargument to the focus of Mr. Lynch. The talks in this session led to a productive and heated dialogue in the Q & A, with sociologists in the audience reflecting on the ways that both hype and hope are playing a productive role in fostering consumer expectations about the therapeutic benefit of new neurotechnologies."

Upcoming ENSN events are planned for 2008 and 2009:
1) "Our Brains, Our Selves?" Invitational Workshop co-hosted by the ENSN and the Department for the History and Philosophy of Science, Harvard University. May 1-3, 2008.
2)"ENSN Interdisciplinary Neuroschool" September 28-October 5, 2008. European Molecular Biology Laboratory (EMBL). Rome, Italy.
3)"Neurosocieties II: Second ENSN General Conference." Centro de Estudos Sociales, University of Coimbra, Portugal. April 2-4, 2009.

Also Germany just open up a Research Centre for Neurotechnology in Frankfurt/Main with funding totalling several million Euros over a period of five years.

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