What's New in Brain Fitness Market: Building Better Brain Power. Brain Waves: The field of neurotechnology, the focus of this blog, encompasses advances in brain science (neurons), information technology (bits) and bioengineering (genes). Up for discussion and analysis: the political, economic, ethical, and social forces that will shape the future of what will be one of the most important and fascinating stories of the coming decades.

About this author

Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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February 6, 2008

What's New in Brain Fitness Market: Building Better Brain Power

Posted by Zack Lynch

Here is the buzz … Scientific, technological and demographic trends have converged to create an exciting new market in Brain fitness, where software and online applications can assess and train cognitive abilities. That equates to a sharper mind and better memory retention contributing to healthier aging.

Join me in a lively and informative discussion as Alvaro Fernandez; CEO of SharpBrains.com summarizes the science, key market segments, players and trends, based on the first Brain Fitness Software Market Report. He'll then join a panel I'm moderating which will include: Susannah Kirsch, Physic Ventures, Alex Doman, Advanced Brain Technologies, Kunal Sarkar, Lumos Labs, Dan Michel, Dakim. Topics up for discussion will include:

• What results are scientists discovering from the use of Brain Fitness tools?
• Who will use brain tools and why?
• What is the market potential for new companies entering the brain fitness market?
• What kind of Brain fitness applications are being developed.

Join me next Tuesday night to explore the latest advancements across the brain fitness software market, sponsored by The MIT Club of Northern California and SmartSilvers presents:
Date: Tuesday Evening, February 12, 2008
Location: Wilson Sonsini – 950 Page Mill Road, Palo Alto
Time: 6:00PM Registration, Hors d’oeuvres and Networking
7:00PM Presentation and Panel Discussion
Registration here.$20.00 in advance on the website $25.00 Walk-ins.

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