The NYTimes has a great neurofinance article today Craving the High That Risky Trading Can Bring that remarks on Jérôme Kerviel, the rogue trader at Société Générale, that recently lost $7 Billion. Jenny Anderson does a good job of interviewing the right people for the article including Stanford's Brian Knutson and MIT's Andrew Lo. Two characters I interview in my forthcoming book on the neurosociety.
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