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Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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February 7, 2008

Craving the High of Stock Trading

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Posted by Zack Lynch

NeurofinanceBook.pngThe NYTimes has a great neurofinance article today Craving the High That Risky Trading Can Bring that remarks on Jérôme Kerviel, the rogue trader at Société Générale, that recently lost $7 Billion. Jenny Anderson does a good job of interviewing the right people for the article including Stanford's Brian Knutson and MIT's Andrew Lo. Two characters I interview in my forthcoming book on the neurosociety.

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