Corante

About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
Follow me on Twitter at @neurorev
Receive by email

GUEST AUTHOR ARCHIVES
THE NEURO REVOLUTION
TNRCoverWeb120.jpg Buy on Amazon
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Brain Waves

« All is Possible | Main | Nature's Poll on Cogntive Enhancement »

April 11, 2008

Neural Environmentalists and the Great Forgetting

Email This Entry

Posted by Zack Lynch

David Brooks in today's NYTimes posits The Great Forgetting. A pretty hilarious, but insightful piece on personal and societal memory lapses.

"In the era of an aging population, memory is the new sex...Society is now riven between the memory haves and the memory have-nots.

Neural environmentalists will emerge from the slow foods movement, urging people to accept memory loss as a way to reduce their mental footprint. Meanwhile, mnemonic gurus will emerge offering to sell neural Viagra, but the only old memories the pills really bring back will involve trigonometry."

Comments (0) + TrackBacks (0) | Category: Neurosociety


POST A COMMENT

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)





Remember me?


EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
Neurotech 2010: Translational Researchers Highlight Innovation
The Neuro Revolution in China Progressing
Speakers for Neurotech 2010 - Boston, May 19-20
Giving the Brain a Voice: NIO Public Policy Tour in DC tomorrow
McGovern Institue for Brain Research at MIT Goes Web 2.0
The Neurodiagnostics Report 2010: Brain Imaging, Biomarkers and NeuroInformatics
Neuropharma FDA Approvals Down in 2009
Tel Aviv Neurotech Cluster Thrives