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May 29, 2008
Wall Street Journal Goes with Neuroeconomics-focused Personal Finance Columnist
Posted by Zack Lynch
The Wall Street Journal hired Jason Zweig, a senior writer and columnist for Money magazine, to be its new personal finance columnist. Zweig is also currently a guest columnist for Time magazine, and he was the mutual funds editor for Forbes before joining Money magazine in 1995. He is the author of the recently published Your Money & Your Brain: How The New Science Of Neuroeconomics Can Help Make You Rich (Simon & Schuster, 2007), which looks at how neuroscience can be applied to investing.
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Zack Lynch is the executive director of the 
