The King of Trust, Paul Zak, touts oxytocin as a potential drug for shyness: "Tests have shown that oxytocin reduces anxiety levels in users. It is a hormone that facilitates social contact between people. What's more, it is a very safe product that does not have any side effects and is not addictive." The article contends that millions of people in the UK suffer from shyness, and one-in-10 people say it seriously affects their daily life.
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