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Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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September 5, 2008

Interest in Neuropolicy Grows

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Posted by Zack Lynch

pd_brain_070428_mn.jpgA new Center for Neuropolicy at Emory University will focus on how the biology of the brain influences decision-making in politics, policy and business. As a partnership among researchers in the Emory School of Medicine, Emory College and the Goizueta Business School, the center will create an ideal environment to accelerate discovery in this emerging field. The Center is the vision of Gregory S. Berns, MD, PhD, professor in the Department of Psychiatry and Behavioral Sciences at Emory University School of Medicine. Berns specializes in the use of brain imaging technologies to understand human motivation and decision-making, with a special interest in neuroeconomics and social neuroscience. There are a whole host of emerging neuropolicy issues that need analyzing including: neurolaw, neuromarketing and neurowarfare.

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