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Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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Brain Waves

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November 6, 2008

O Neurocaster

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Posted by Zack Lynch

Oprah.pngO, The Oprah Magazine, has an article written by Tim Jarvis in the mindwise section this month titled, The Brain Age. The article explores how "cutting-edge neuroscience has escaped from the lab and is suddenly showing up everywhere, changing the way we practice law, go shopping and possibly, fall in love. Tim interviewed me extensively for the article over a year ago and it's nice to see it finally his the newstand in the November issue. In a side bar, Tim asked me to forecast some neuroscientific advancements that would ring with O readers, here are a few I posit:

Neuroentertainment: Current technologies such as video games will merge with future one (such as those involving neural feedback) so gamers might wear EEG-type caps that read their brainwaves and pick up their emotions. Conceivably, story lines would move forward in real time, the plot changing based on each person's response, says Zack Lynch.

Neuroeducation: The more we learn about the neurobiology of learning - how the mind develops, what to make of differences between individual brains - the better we can "sculpt" teaching methods. Lynch predicts educational software will be tailored to students' individual brain patterns to improve math and language acquisition as well as creative thinking.

Neurospirituality: New tools such as real-time FMRI technology, Lynch says, promise to accelerate our capacity to access deeply meditative and spiritual states.

Check out the article as it scans several areas of the neurosociety.

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