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About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
Follow me on Twitter at @neurorev
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THE NEURO REVOLUTION
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February 26, 2009

The Neuro Revolution Reaches Germany "Kulturzeit" Early

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Posted by Zack Lynch

TNRGermany.pngThe book won't be out until July 21, but Germany got a glimpse of The Neuro Revolution on prime time TV today. During this 6 minute segment which aired on the cultural program called "Kulturzeit" I share some thoughts on brain enhancement along with Hank Greeley at Stanford. "Culture Time" is seen across Germany, Austria and Switzerland each night. The segment was titled "Brain Doping". I appear in the interview from minute 1 through minute 4 1/2. There is a wonderful 10 second gaze on the Cover of THE NEURO REVOLUTION.

You'll need a highbandwidth connection to watch this:
http://hstreaming.zdf.de/3sat/veryhigh/090226_doping_kuz.mov

Zack Lynch: Pillen für ein besseres Gedächtnis bald Alltag
Zack Lynchs Buch "Die Neuro-Revolution" beschreibt, wie wir in der Zukunft leben, arbeiten und unsere Freizeit gestalten. Mit unfehlbaren Lügendetektoren, die Zeugenaussagen mit Magnetresonanzbildern des Gehirns auf ihren Wahrheitsgehalt überprüfen, Börsenmanagern, die ihre Gehirnscans auswerten, um gewinnbringend Aktien zu kaufen, oder Videospiele, die anstatt mit Joystick direkt von unseren Gehirnströmen gesteuert werden. Die Erforschung von Alterskrankheiten wie Alzheimer, Demenz oder Parkinson schaffte neue Grundlagen, um das menschliche Gehirn besser zu verstehen. Eine Babyboomer-Generation mit stetig steigender Lebenserwartung schafft einen Markt für Gehirn-Anabolica aller Art: Pillen für ein besseres Gedächtnis, schärferes Sehen oder besseres Hören sind laut Lynch bald ein alltägliches Hilfsmittel.

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