In Chapter Nine, Perception Shift, we explore the societal implications of a time when people across all walks of life intentionally choose to use neurotechnologies to influence their mood, senses and memories. By subtly influencing one's mental self - improving cognitive clarity, extending physical sensations, expanding emotional well being - we will ultimately begin to change how we perceive daily events. In short, society will experience a perception shift. There are profound ethical, legal and societal issues with moving down this pathway, but it does indeed seem like this is a likely path that many may take as we travel deeper into the emerging neurosociety.

A recent article in the Prospect written by David Edmonds, The Age of Enhancement, highlights the complexities that arise when considering the societal impact of conscious mental enhancement, "At the heart of the debate there remains unease about tampering with the very things that make humans human. And while we are becoming accustomed to some varieties of enhancement, our capacity to manipulate not just our bodies and our cognitive faculties, but potentially also our core emotions, is taking us into a world of dizzyingly new options."