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About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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September 26, 2010

Neuroscience Hearing on Capitol Hill Wednesday Sept 29, 2pm

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Posted by Zack Lynch

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Please join me this coming Wednesday on Capitol Hill when the Oversight and Government Reform Committee has scheduled a hearing on "The Future of Neuroscience Research and Development." The hearing will be held at 2:00 p.m. in room 2203 Rayburn House Office Building, and I urge you to attend.

NIO's conversations with Congressman Kennedy and others on the Hill were the impetus for this hearing. We identified a need for a congressional examination of the government's existing coordination among neuroscience research arms and pressed for congressional exploration. During our meetings on Capitol Hill we have continually emphasized the importance of increased coordination in government neuroscience research, strong government support for innovative neurotech ventures, as well as increased resources for the FDA to enable efficient reviews of neurotech products.

I'd like to thank Congressman Kennedy for taking seriously our call of oversight and exploration of this important area as well as all of our members for their efforts and support.

Congressman Kennedy wanted me to pass on this personal letter from him regarding the neuroscience hearing next Wednesday at 2PM. We hope you can come.

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September 8, 2010

The Neuro Revolution Published in Japan as "Neuro Wars"

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Posted by Zack Lynch

NeuroRevJapanCover.pngThe Neuro Revolution was recently published in Japan! Here is the cover. They chose a slightly different title for this translation, Neuro Wars (ala Star Wars). Buy in Japan here. Looking forward to China, Korea and Brazil next!

It was while researching and writing this book over the past decade that many of my ideas around how develop social motivations systems that engender successful behavior change were formed. I look forward to the day when we can leverage cutting edge behavioral neuroscience techniques on a real-time basis in Japan and throughout the world to help people live happier, healthier lives.

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