/home/corante/public_html/brainwaves/ The field of neurotechnology, the focus of this blog, encompasses advances in brain science (neurons), information technology (bits) and bioengineering (genes). Up for discussion and analysis: the political, economic, ethical, and social forces that will shape the future of what will be one of the most important and fascinating stories of the coming decades. en-us zack@neuroinsights.com 2008-06-24T10:54:26-05:00 hourly 1 2000-01-01T12:00+00:00 http://brainwaves.corante.com/archives/2008/06/24/neuromarketing_from_the_inside.php Jeffrey Goldberg undergoes a pretty extensive neuromarketing brain scanning process with the people at FKF Research which he explains in a most hilarious fashion in his new article My Amygdala, My Self in this month's The Atlantic.... 73395@/home/corante/public_html/brainwaves/ Neuromarketing 2008-06-24T10:54:26-05:00 http://brainwaves.corante.com/archives/2004/08/31/future_shock_marketing_cmo_magazine.php The premier issue of CMO Magazine (Chief Marketing Officer) launched yesterday with an article titled Future Shock that describes five emerging technologies could jolt the marketing profession in the future. Neuromarketing is highlighted and contains a nice (and accurate) quote... 4284@/home/corante/public_html/brainwaves/ Neuromarketing 2004-08-31T11:06:26-05:00 http://brainwaves.corante.com/archives/2004/04/20/neuromarketing_our_next_president.php As Matt Drudge reported last night, today's NYTimes has a front page story on how UCLA brain researchers are using brain imaging to understand how the brains Democrats and Republicans differ in their response to campaign ads. From the Times... 4186@/home/corante/public_html/brainwaves/ Neuromarketing 2004-04-20T12:09:37-05:00 http://brainwaves.corante.com/archives/2004/03/19/neuromarketing_goes_to_the_cars.php This week's Newsweek International edition contains another story about how brain imaging technologies are being used to understand consumer choice: "Radiologists at the Neurosense clinic in south London aren't looking for lesions or lumps. Instead, they've set up a periscope... 4147@/home/corante/public_html/brainwaves/ Neuromarketing 2004-03-19T09:10:04-05:00 http://brainwaves.corante.com/archives/2004/03/06/neuromarketing_not_so_hot_yet.php Either corporate America doesn't believe the hype surrounding neuromarketing or their marketing departments don't understand what "neuromarketing" means. My bet it is more the latter than the former. Regardless of the reason, the lack of interest in neuromarketing caused the... 4134@/home/corante/public_html/brainwaves/ Neuromarketing 2004-03-06T10:38:32-05:00 http://brainwaves.corante.com/archives/2003/12/16/are_you_trustworthy_give_me_your_blood.php As Paul Zak explained in the Neurobiology of Trust, the hormone Oxytocin is a pretty good indicator of a person's trustworthiness. When someone receives an anonymous monetary transfer connoting trust, Oxytocin rises. The stronger the signal of trust, the more... 4076@/home/corante/public_html/brainwaves/ Neuromarketing 2003-12-16T16:51:16-05:00 http://brainwaves.corante.com/archives/2003/12/03/emotions_cognition_and_perception_with_daniel_kahneman.php In forecasting happiness I overviewed some of Daniel Kahneman's research into affective forecasting. This month's Strategy+Business has a nice interview with him sharing more of his thoughts. Here are some highlights, with all the credit going to MIT interviewer Michael... 4066@/home/corante/public_html/brainwaves/ Neuromarketing 2003-12-03T09:09:47-05:00 http://brainwaves.corante.com/archives/2003/11/21/understand_emotions_become_profitable.php Business Pundit points to "Welcome to The Feelings Economy" which explains that "in an oversupplied economy, customer feelings drive purchase decisions and profitability....Your new imperative is to assess and appeal to your customers’ feelings—period. Feelings are the basis for all... 4060@/home/corante/public_html/brainwaves/ Neuromarketing 2003-11-21T16:23:07-05:00 http://brainwaves.corante.com/archives/2003/11/14/selling_your_mind.php Jonathon Keats, a San Francisco Artist, recently sold a futures contract on his mind. Here is how it worked, he filed with the United States Copyright Office for intellectual property protection on his mind. Because Title 17 of the United... 4054@/home/corante/public_html/brainwaves/ Neuromarketing 2003-11-14T11:24:43-05:00 http://brainwaves.corante.com/archives/2003/10/28/neuromarketing_to_your_mind.php As neurotechnology advances and brain imaging technology becomes more precise, all aspects of business, including the art of marketing, will be reinvented. This week's NYTimes Magazine article There's a Sucker Born in Every Medial Prefrontal Cortex highlights how one neuromarketing... 4031@/home/corante/public_html/brainwaves/ Neuromarketing 2003-10-28T21:15:38-05:00